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Women Founders of AI Startups Take Aim at Gender Bias

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Women Founders of AI Startups Take Aim at Gender Bias

When Rana el Kaliouby was pitching investors in 2009 on her artificial-intelligence startup, Affectiva, she and her co-founder tried to steer clear of what she calls the “e-word”—emotion.

They were both women, and though their startup was designed to detect emotion in technology, they were sensitive to how they would be perceived. They feared they might not be taken seriously because “emotion” wasn’t in the traditional lexicon of many companies and funders—and because it carried female connotations in a largely male industry.

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