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Spotify Strikes New Licensing Deal With Universal Music Group

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Spotify Strikes New Licensing Deal With Universal Music Group

Money could soon be flowing from labels back into Spotify Technology SA’s coffers, thanks to a new deal struck with the world’s largest record company.

Spotify reached a new licensing agreement with Vivendi SA’s Universal Music Group that secures its massive catalog for streaming and signs the label giant on to Spotify’s “two-sided marketplace”—a strategy executives have talked about since before the company went public two years ago but has met with skepticism as it involves music companies potentially paying for marketing,…

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