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News Corp Sells Video-Advertising Startup Unruly

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News Corp Sells Video-Advertising Startup Unruly

News Corp agreed to sell video-advertising platform Unruly, fetching significantly less than it paid for the British startup five years ago.

The New York-based media company—owner of The Wall Street Journal and HarperCollins Publishers—said Monday it would sell the unit to Tremor International Ltd. as part of its efforts to simplify its operations.

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