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Netflix Raises Prices as Competition Increases

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Netflix Raises Prices as Competition Increases

Netflix Inc. raised the monthly price of its most popular plan for the first time since early 2019, a move that comes as the streaming service competes with a growing number of cheaper alternatives.

Netflix said Thursday its standard streaming plan will now cost $13.99 a month, up from $12.99. Its $8.99-a-month basic plan will remain unchanged, while the cost of its premium plan will rise to $17.99 from $15.99. The changes go into effect for new subscribers immediately, and current subscribers will see their fees go up within…

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