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Meet the Woman Who Got Joe Rogan and Michelle Obama to Spotify

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Meet the Woman Who Got Joe Rogan and Michelle Obama to Spotify

Spotify Technology SA got serious about podcasts less than two years ago, but some of the biggest names in culture—Joe Rogan, Michelle Obama and Kim Kardashian West—have already signed on with the company. Getting those high-profile figures to the table was Dawn Ostroff, an executive who’s made her career tackling the next big thing in media.

Podcasts need to become a big moneymaker if the nearly $50 billion company is to become profitable. It is Ms. Ostroff’s job as chief content officer to make Spotify less reliant on music,…

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