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Justice Department Probes Whether Taboola’s Deal to Buy Outbrain Would Harm Competition

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Justice Department Probes Whether Taboola’s Deal to Buy Outbrain Would Harm Competition

Justice Department antitrust officials are looking to find out if a deal to combine the internet’s two largest content-recommendation firms would suppress competition in a market that has provided a steady stream of revenue to online publishers.

The department has been interviewing clients and rivals of Taboola Ltd. and Outbrain Inc., asking detailed questions about whether their combination could be harmful for publishers and online ad networks, according to people familiar with the matter.

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