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Investors, Don’t Subscribe to Every Twitter Rumor

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Investors, Don’t Subscribe to Every Twitter Rumor

Twitter shares soared as much as 12% on Wednesday after a job posting surfaced suggesting the company is building a subscription platform. Amid the growing threat of politically-driven ad boycotts in the industry, investors were quick to fall in love with the idea that Twitter might be working to differentiate its business model. Last year, about 87% of the company’s revenue came from advertising.

Twitter hardly seems married to the idea, though. While the company declined to comment on the job posting, a person familiar…

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