Apple’s Latest Coronavirus Test: Will Consumers Buy iPhones in a Crisis?
After losing his job last week as a sports-radio producer, Adam Michaels scrutinized his family’s spending. Among this year’s planned cutbacks amid the economic devastation wrought by the coronavirus pandemic: no new iPhones.
It is a departure for the 42-year-old, Chicago-area resident, who typically buys his family four new iPhones every two years. “The expense is not worth it right now,” Mr. Michaels said.